How to Communicate Your Author Brand Effectively

How to Communicate Your Author Brand Effectively

By on Apr 16, 2017 in Sales and Marketing

It has become imperative, especially in recent years with the rise of self-publishing, that every author works on his or her own author brand. Yes, this made a lot of writers wring their hands through their hair, because all of a sudden, your profession just got the words ‘marketing specialist’ on your list of necessary skills to be successful, right along with...

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Why Writing Under a Pen Name Might Be a Good Thing

By on Apr 13, 2017 in Special Features

Do you know what Samuel Langhorne Clemens, Louis de Conte, Thomas Jefferson Snodgrass and Mark Twain have in common? Well, all these pen names were used by the famous author Mark Twain. Writers may have different reasons to use a nom de plume, alias a pen name when they write. The Brontë sisters published under the names Currer, Ellis and Acton Bell 170 years ago,...

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5 Tips for Making Better Usage of Dictionaries

By on Apr 13, 2017 in Special Features

In every profession, there are things that allow an individual to do their job more efficiently and thus become essential tools of the trade. When it comes to writing, one of these essential tools is the dictionary. Sure, given enough time and experience, you’ll be able to coast through writing without ever touching a dictionary but until that time, it is best that...

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5 Reasons Why Your Protagonist Needs to Have Imperfections

By on Apr 12, 2017 in Fiction, Writing Tips

It’s a fact of life that people are imperfect. In real life, we have flaws, insecurities and phobias that can sometimes take over our daily lives and become a part of us. When writing fiction, it’s very easy to fall into the trap of creating the perfect protagonist that is always confident, self-aware and makes no mistakes. However, it is important to remember that...

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How to Be a Good Beta Reader for a Fellow Author

By on Apr 12, 2017 in Special Features

A new book is like a new born child and an author will seldom risk judgment of his/her book from a complete stranger. Hence at some point of time in your career as an author, you might be invited/ requested to beta read a fellow author’s work. Beta reading is extremely important for an author and the final turnout of the upcoming work. A beta reader’s...

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Do You Really Need a Book Publicist on Your Team?

By on Apr 11, 2017 in Self-Publishing Tips

Now that self-publishing is a viable – and profitable – option for authors, many individuals are realizing that they don’t really need to do everything by themselves, as they could do the same thing big name publishers do without incurring massive overhead costs. Namely, hiring other people to do tasks that are not directly related to writing the book itself....

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How Much Time Should You Spend Marketing Your Books?

By on Apr 11, 2017 in Sales and Marketing, Self-Publishing Tips

Writers often face this familiar conundrum: How much time should I spend marketing my books? There are no hard and fast rules that you can follow to market your books. The much-sought after book coach and an independent publishing expert Kristen Eckstein recommends spending 50/50 time, which is 50% of your time on writing and 50% on marketing existing or soon-to-be...

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5 Ways to Edit Your Own Writing Like a Pro

By on Apr 11, 2017 in Self-Publishing Tips

Writing is a process that is uplifting, fulfilling and is what the writer loves to do. Or at least, that’s the way it should be. However, once the writing of the initial draft is done, the next step is to edit it. And yes, this is true even if you’re not self-publishing your book and have an editor at a publishing house at hand. Keep in mind that the better...

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5 New Products You Can Spin Out of Your Books

By on Apr 11, 2017 in Special Features

Writing a series of successful books is already lucrative in itself, and is sometimes enough for many writers who are just in it for the chance to earn money for their passion. However, if you want to maximize your talent and career, there are other products you can spin out of a book. Here are 5 of the best ones: 1. T-shirts and mugs This is a safe choice. Anything...

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How to Define a Niche Market for your Books

By on Apr 10, 2017 in Sales and Marketing

If you’re just starting out as an author, you have to understand that the appeal of your name will be practically nil, so your books will have to sell on their own merits. Unfortunately, your first few books probably won’t have much in the way of mass market appeal. In order to gain readership, you need to find a niche market for your books. If you don’t know where...

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