Self-Publishing Tips

How to Communicate Your Author Brand Effectively

How to Communicate Your Author Brand Effectively

By on Apr 16, 2017 in Sales and Marketing

It has become imperative, especially in recent years with the rise of self-publishing, that every author works on his or her own author brand. Yes, this made a lot of writers wring their hands through their hair, because all of a sudden, your profession just got the words ‘marketing specialist’ on your list of necessary skills to be successful, right along with...

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Do You Really Need a Book Publicist on Your Team?

By on Apr 11, 2017 in Self-Publishing Tips

Now that self-publishing is a viable – and profitable – option for authors, many individuals are realizing that they don’t really need to do everything by themselves, as they could do the same thing big name publishers do without incurring massive overhead costs. Namely, hiring other people to do tasks that are not directly related to writing the book itself....

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How Much Time Should You Spend Marketing Your Books?

By on Apr 11, 2017 in Sales and Marketing, Self-Publishing Tips

Writers often face this familiar conundrum: How much time should I spend marketing my books? There are no hard and fast rules that you can follow to market your books. The much-sought after book coach and an independent publishing expert Kristen Eckstein recommends spending 50/50 time, which is 50% of your time on writing and 50% on marketing existing or soon-to-be...

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5 Ways to Edit Your Own Writing Like a Pro

By on Apr 11, 2017 in Self-Publishing Tips

Writing is a process that is uplifting, fulfilling and is what the writer loves to do. Or at least, that’s the way it should be. However, once the writing of the initial draft is done, the next step is to edit it. And yes, this is true even if you’re not self-publishing your book and have an editor at a publishing house at hand. Keep in mind that the better...

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How to Define a Niche Market for your Books

By on Apr 10, 2017 in Sales and Marketing

If you’re just starting out as an author, you have to understand that the appeal of your name will be practically nil, so your books will have to sell on their own merits. Unfortunately, your first few books probably won’t have much in the way of mass market appeal. In order to gain readership, you need to find a niche market for your books. If you don’t know where...

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How to Sell Your Book the Right Way

By on Mar 24, 2017 in Sales and Marketing

Once you’ve written your book, the time has come to show it to the world. Unless you’ve landed a deal with a publishing house, be prepared to accept the responsibility for the promotions and marketing of your book. In this day and age of e-books and self-publishing, you might find yourself flabbergasted at the fact that sometimes, content, no matter how great it is,...

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