Sales and Marketing

5 Changes You Need to Make to Your Author Website Immediately

5 Changes You Need to Make to Your Author Website Immediately

By on Feb 26, 2017 in Sales and Marketing

Writers are not just writers – they need to be entrepreneurs, marketing experts, and business people to succeed today. Today, there are so many writers, so many books on Amazon, some of which are free or at a very low price. It’s very difficult to tap into a market – and yes, it is a market, even if you want to say “I want to write because I love to write.” Here is...

Read More
How to Get Publicity for Your Book Business

How to Get Publicity for Your Book Business

By on Jan 9, 2017 in Sales and Marketing, Self-Publishing Tips

If you take the time to browse online for debut writers, self-published writers, and writers’ blogs, you might get the impression that half of the blogs on the internet belong to writers, regardless of whether they write fiction or nonfiction. If you took the time to really absorb that fact, you will realize that, regardless of whether you are self-publishing your...

Read More
5 Things Freelancers Should Learn From Employer Branding

5 Things Freelancers Should Learn From Employer Branding

By on Oct 31, 2016 in Sales and Marketing

According to Universum, employer branding is “the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.” Employer branding isn’t a new thing. In 2009 Lara Moroko and Mark D. Uncles referred to employer branding as “a critical management tool for many...

Read More
5 Reasons Why Authors Fail at Content Marketing

5 Reasons Why Authors Fail at Content Marketing

By on Sep 5, 2016 in Sales and Marketing, Self-Publishing Tips

Most authors go about their books and their craft without stopping to think about content marketing. They hear the word marketing and it makes them think of advertising, and well, that seems easy. And it may be true – advertising is not that difficult. Marketing, content marketing to be precise, needs forethought and other elements that you might not be focusing on....

Read More
5 Tips to Help Writers Be Successful in Video Marketing

5 Tips to Help Writers Be Successful in Video Marketing

By on Aug 5, 2016 in Sales and Marketing

If you want to be a successful writer in the digital age of today, you need to do more than writing. A large part of your activities will need to be focused on marketing your own brand, and putting quality content on your blog, website and social media platforms. Quality content can take any form: textual articles, illustrations, photos, etc. including videos. Now,...

Read More
21 Top Marketing Tips for Authors

21 Top Marketing Tips for Authors

By on Jul 27, 2016 in Sales and Marketing

It’s a fairly well known fact that the book business isn’t the kind of industry that produces overnight millionaires. In fact, if making millions is your goal, your odds are probably better trading stocks or investing in lottery tickets. However, when it comes to making money, writers get a bad wrap, often credited with being famous and rich or infamously poor. Yet,...

Read More