It has become imperative, especially in recent years with the rise of self-publishing, that every author works on his or her own author brand. Yes, this made a lot of writers wring their hands through their hair, because all of a sudden, your profession just got the words ‘marketing specialist’ on your list of necessary skills to be successful, right along with ‘writing well’ … [Read more...] about How to Communicate Your Author Brand Effectively
Sales and Marketing
Writers often face this familiar conundrum: How much time should I spend marketing my books? There are no hard and fast rules that you can follow to market your books. The much-sought after book coach and an independent publishing expert Kristen Eckstein recommends spending 50/50 time, which is 50% of your time on writing and 50% on marketing existing or soon-to-be published … [Read more...] about How Much Time Should You Spend Marketing Your Books?
If you’re just starting out as an author, you have to understand that the appeal of your name will be practically nil, so your books will have to sell on their own merits. Unfortunately, your first few books probably won’t have much in the way of mass market appeal. In order to gain readership, you need to find a niche market for your books. If you don’t know where to start, … [Read more...] about How to Define a Niche Market for your Books
Once you’ve written your book, the time has come to show it to the world. Unless you’ve landed a deal with a publishing house, be prepared to accept the responsibility for the promotions and marketing of your book. In this day and age of e-books and self-publishing, you might find yourself flabbergasted at the fact that sometimes, content, no matter how great it is, is simply … [Read more...] about How to Sell Your Book the Right Way
Writing should be something you enjoy doing just for the sake of it, before money even comes into the equation. Also, there is a strong argument from within the writing community that a writer should write what he or she wants to, as this allows one to be truly creative, without being pressured by what he or she thinks should be written. However, if you’re an author who is … [Read more...] about How to Sell More Books in Less Time