Sales and Marketing

It has become imperative, especially in recent years with the rise of self-publishing, that every author works on his or her own author brand. Yes, this made a lot of writers wring their hands through their hair, because all of a sudden, your profession just got the words ‘marketing specialist’ on your list of necessary skills to be successful, right along with ‘writing well’ … [Read more...] about How to Communicate Your Author Brand Effectively

If you’re just starting out as an author, you have to understand that the appeal of your name will be practically nil, so your books will have to sell on their own merits. Unfortunately, your first few books probably won’t have much in the way of mass market appeal. In order to gain readership, you need to find a niche market for your books. If you don’t know where to start, … [Read more...] about How to Define a Niche Market for your Books

Once you’ve written your book, the time has come to show it to the world. Unless you’ve landed a deal with a publishing house, be prepared to accept the responsibility for the promotions and marketing of your book. In this day and age of e-books and self-publishing, you might find yourself flabbergasted at the fact that sometimes, content, no matter how great it is, is simply … [Read more...] about How to Sell Your Book the Right Way