Sales and Marketing

If you want to be a successful writer in the digital age of today, you need to do more than writing. A large part of your activities will need to be focused on marketing your own brand, and putting quality content on your blog, website and social media platforms. Quality content can take any form: textual articles, illustrations, photos, etc. including videos. Now, you might … [Read more...] about 5 Tips to Help Writers Be Successful in Video Marketing

It’s a fairly well known fact that the book business isn’t the kind of industry that produces overnight millionaires. In fact, if making millions is your goal, your odds are probably better trading stocks or investing in lottery tickets. However, when it comes to making money, writers get a bad wrap, often credited with being famous and rich or infamously poor. Yet, more than … [Read more...] about 21 Top Marketing Tips for Authors

You might think that one of the reasons why some of your readers will read your first book, or only one of your books, and not come back for more is because they simply didn’t like your book that much. However, that’s not the only reason why your readers don’t become repeat buyers. Often, readers are simply not aware of what you’re offering, and what you’ll be offering in … [Read more...] about How to Turn Readers into Repeat Buyers

When it comes to carrying out a successful book launch, in this digital world of ours, authors often tend to connect with their readers without leaving the comfort of their homes. But, even though virtual communication with your audience can help you achieve a successful book launch, it cannot replace the physical experience of sharing your book and communicating with a room … [Read more...] about 5 Tips for a Successful Book Launch

Using platforms like Amazon and Smashwords in order to sell and distribute your books is a great way to get your work out to large audiences. However, if you’re an author who wants more control over the sales of your books and income received, you may want to create your own online bookstore as a key channel to sell your titles. The following infographic will help you to get … [Read more...] about How to Create an Online Bookstore [Infographic]