It is a known fact that Flipkart vs Amazon in India is a fight to get the top position. In India, both companies have been striving to be the best and largest eBook seller and we will have to see who wins the race to reach the top.
In reality, Flipkart is the beautiful creation of two smart Indians based in Karnataka, India. If you take a look in Alexa Internet, FlipKart can be spotted among the most preferred websites in India. They have been constantly offering the public with exciting products like pen drives, books, computer accessories, camera bags etc and that has paved the way for their successful positioning.
Amazon on the other hand is the world’s largest retailer of all products including books, toys, consumer goods, health care products, and even all sorts of electronic gadgets. Amazon has been successfully running online business throughout all parts of the world, but finds it a bit difficult to outperform the brilliance of Flipkart.
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Who Will Win the Battle?
At present both e- commerce companies are fighting to win the eBook battle in India. For many reasons, it has been found that Flipkart outweighs Amazon in India, specifically. This is because of the following reasons:
Flipkart knows the pulse, interests and the purchase and selling science of India. In the past, people preferred physical stores, but Flipkart started educating and encouraging people to try out their service. Their irresistible schemes have been readily accepted by Indian buyers.
They have well researched how to attract the Indian folk into buying from an online market place. This takes a lot of work and determination and they have been and are still working on it.
Next is the most important of all things – their attitude. Flipkart has always concentrated on providing solutions to people. Whether it is India or abroad, people will have many issues regarding purchases, prices, specifications, payment etc. So, when such issues are solved by Flipkart staff in a matter of hours that increases the transparency and trust between online buyers and Flipkart. They have always strived to gain a huge asset of faithful customers rather than a hundreds of distressed customers.
Another recent change they have made is an easy payment solution. That is Pay Zippy, an online fast payment solution for buyers. Flipkart has invested a huge amount in this payment mechanism, which is indeed a joy to any Indian, as they can purchase eBooks in Indian rupees. In due course, they intend to initiate the cash on delivery option for eBooks. This is what we can call convenience!
Innovative ideas are a must for any successful business. It is true that Amazon has acquired a large market place in this small world. It has recently started up many products like the affiliate programs; an Appstore has also been launched and have provided increased facilities for hassle free shopping. Amazon has been welcomed by Indians, but it is still in a childhood stage.
If you look at the prices provided by both of the online giants, Flipkart seems to provide the same product you get at Amazon in a shorter period of time and at a far lesser price. There is a massive difference when you compare the transportation costs between the two. So, overall, because of the better service and cost friendly products, Flipkart seems to win the race. But you can never predict, as each one comes up with creative selling strategies. Lately, both organisations have been giving away free eBooks to achieve a stronger base. So, we just have to watch and wait for the overall champion in the Flipkart vs Amazon in India battle.
Image credit: JayT47 on flickr and reproduced under Creative Commons 2.0[author] [author_image timthumb=’on’]https://writingtipsoasis.com/wp-content/uploads/2014/01/Teena.jpg[/author_image] [author_info]Teena Abraham is an enthusiastic blogger and professional article writer who loves to write and share vital knowledge on any subject under the sky. Identifying her passion for blogging and freelancing, presently she focuses on writing eBooks, writing tips and advice on a variety of topics. Creative, multidisciplinary, strives to perfection and an eye for details is how her loved ones would describe Teena. An optimistic and dedicated person who does her best to make sure that her research will make a substantial difference for someone else in this world.[/author_info] [/author]