When a reader holds a book in their hands contemplating whether to buy a copy of it or not, couple of things happen simultaneously, almost instinctively. One is, the reader checks out the summary of the story printed on the back cover; the second thing they do is check out the author. The second part, we feel, plays a vital role in the reader’s decision-making process. If a … [Read more...] about How to Market Yourself as a Writer