He is a successful entrepreneur, speaker and bestselling author who has just released his latest book called Ready…Steady…Exit. His name is PC Balasubramanian (also known as Bala). We interviewed Bala to find out more about him and his work. Read on to learn what he had to say.
Hi Bala and welcome to e-Books India! We’re thrilled to be doing this interview you. You’re an established entrepreneur and author. To start off with, could you please tell us a bit about your enterprise background? How did you get into business?
I am one of the promoter directors of Matrix Business Services India P Ltd, one of the leaders in the Business Assurance space and we focus on assurance aspects with respect to Process, People and Products -3Ps. We are headquartered in India with presence all over the country. This company is promoted and run by CAs – www.matrixbsindia.com.
I launched myself into CA practice with a couple of others immediately after qualifying. After over a decade in practice, we merged our services with another company and formed Matrix. I got into CA practice and self-employment primarily because I wanted independence. A little later I fell in love with the nuances of enterprise building and creating a very happy organisation that offers valuable services to the best-in-class clients. Today I enjoy thoroughly what I am associated with – an enterprise that is run with excellent, passionate and generally happy set of human resources.
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The iconic Rajinikanth has influenced much of your work as an author. Can you please tell us what it was about Rajinikanth’s work that inspired you to pursue writing?
Everything about Mr Rajinikanth is an inspiration for me. The same may hold good for many who have seen him from the day he got into the film industry. There are stories around us in so many forms and templates. We need to pick them up and Rajinikanth is a huge story that can inspire and excite many. I have always loved his confidence, conviction, the way he connects with people, his talent, his uniqueness and originality, his ingenuousness and his simplicity. He is certainly one of the best finds in the Indian film industry.
He is such a respected brand and more details could be picked up from my book Grand Brand Rajini.
You’ve recently published your first fiction book entitled Ready…Steady…Exit. Can you please tell us a bit about this book?
This is a corporate story where two CAs build an accounting firm passionately and exit from the business when the business is still growing. It has everything in it – humour, satire, drama, romance, corporate witchcraft et al. This story is certainly expected to entertain and excite finance professionals, entrepreneurs and all others; there is something for everyone in this book.
What key messages did you want to convey to readers through Ready…Steady…Exit?
This is a fiction book to entertain and bring plenty of smiles in the readers. However, there are certainly subtle management lessons meant especially for young entrepreneurs. I leave that to the readers’ perspective. One of the readers called me and told me that he found this book to be a great self-help book conveyed interestingly in the form of fiction, that’s his perception.
Are you working on any other book(s)? If so, can you please tell us what we might expect from you in the future?
Not now. I don’t rush and I want to be kind to myself. I will do it perhaps within the next 18 months. I really don’t have any clue as to what could be the genre. I shall write what I love and what I can.
Can you please tell us a bit about your approach to writing? For instance, do you follow any particular writing rituals? Do you prefer to write early in the day, or late at night? Do you aim to pen a certain number of words when you sit down to write?
Great question! I don’t follow any specific style; this is just my third book. I don’t want to get influenced by anyone’s style of writing. I normally write during weekends and I write the book before converting the same into soft form. In a way you can call me a paper-pen writer. I may change perhaps later. The mood has to set in to write. I can’t write for the sake of writing.
When writing Ready…Steady…Exit, I had some target for the number of words, at least closer to 50000 words. Next time I should attempt something more than this.
From your experience, can you please share one piece of key advice with budding authors who want to publish a book?
Just write, don’t worry about the format, language, structure and don’t start with the apprehension if the book would get published. First write for your own joy and happiness. Big things happen starting from baby steps.
How can people find out more about you?
I can be reached at write2pcbala@gmail.com. I can also be connected with on FB at
www.facebook.com/pcbala.subramanian and my web site URL is www.pcbala.com.
Getting a Copy of Ready…Steady…Exit
We would like to express our deep gratitude to Bala for answering our questions. If you would like to read his book Ready…Steady…Exit, you can get a copy from major retailers such as Flipkart and Amazon.
[author] [author_image timthumb=’on’]https://writingtipsoasis.com/wp-content/uploads/2014/01/hv1.jpg[/author_image] [author_info]Hiten Vyas is the Founder and Managing Editor of eBooks India. He is also a prolific eBook writer with over 25 titles to his name.[/author_info] [/author]