It has become imperative, especially in recent years with the rise of self-publishing, that every author works on his or her own author brand. Yes, this made a lot of writers wring their hands through their hair, because all of a sudden, your profession just got the words ‘marketing specialist’ on your list of necessary skills to be successful, right along with ‘writing well’ … [Read more...] about How to Communicate Your Author Brand Effectively
Publishing
Do You Really Need a Book Publicist on Your Team?
Now that self-publishing is a viable – and profitable – option for authors, many individuals are realizing that they don’t really need to do everything by themselves, as they could do the same thing big name publishers do without incurring massive overhead costs. Namely, hiring other people to do tasks that are not directly related to writing the book itself. However, due to … [Read more...] about Do You Really Need a Book Publicist on Your Team?
How Much Time Should You Spend Marketing Your Books?
Writers often face this familiar conundrum: How much time should I spend marketing my books? There are no hard and fast rules that you can follow to market your books. The much-sought after book coach and an independent publishing expert Kristen Eckstein recommends spending 50/50 time, which is 50% of your time on writing and 50% on marketing existing or soon-to-be published … [Read more...] about How Much Time Should You Spend Marketing Your Books?
5 Ways to Edit Your Own Writing Like a Pro
Writing is a process that is uplifting, fulfilling and is what the writer loves to do. Or at least, that’s the way it should be. However, once the writing of the initial draft is done, the next step is to edit it. And yes, this is true even if you’re not self-publishing your book and have an editor at a publishing house at hand. Keep in mind that the better manuscript you … [Read more...] about 5 Ways to Edit Your Own Writing Like a Pro
How to Define a Niche Market for your Books
If you’re just starting out as an author, you have to understand that the appeal of your name will be practically nil, so your books will have to sell on their own merits. Unfortunately, your first few books probably won’t have much in the way of mass market appeal. In order to gain readership, you need to find a niche market for your books. If you don’t know where to start, … [Read more...] about How to Define a Niche Market for your Books