If you want your career as a writer to be sustainable and profitable, you need to build an enormous reader base. The process should be easy if you have enough money to throw at huge sweeping marketing campaigns, but writers who have tons of money to spare are a rare occurrence. So, what do you do if you need an enormous reader base but can’t spend much money? Here are a few … [Read more...] about How to Get an Enormous Reader Base without Breaking the Bank
Publishing
How to Pitch Your Book to Reporters
You have written an awesome book that has got good reviews on Amazon and you have a huge social media fan following. Now what next? How do you make an effective pitch to the press or to reporters? What should you do to ensure that your book does not reach the trash? Do you require an agent or an agency to pitch your book successfully? Media exposure is crucial to a book … [Read more...] about How to Pitch Your Book to Reporters
How Did I Do It? – Lessons Learnt in Self-Publishing
Twelve years ago, I started my first job straight out of graduate school. It was a small design firm, which was owned by a then 85 year old gentleman called Ralph. On the very first day, he sent me off to survey in the woods, where I spent many weeks in the bitter cold; whacking bushes; and wading through muddy waters to set the route for a water pipeline. During those days, I … [Read more...] about How Did I Do It? – Lessons Learnt in Self-Publishing
5 Social Media Mistakes that are Killing Interest in Your Book Business
It’s common knowledge these days that maintaining social media accounts will be a great and cost-effective means of promoting your book business. However, if you find that dozens of well-maintained and popular social media accounts are doing nothing for your sales, you might be unknowingly committing these 5 social media mistakes: 1. Being All Over the Place Different social … [Read more...] about 5 Social Media Mistakes that are Killing Interest in Your Book Business
The Formula for a Thriving Self-Publishing Business
First things first: the world needs the publishing industry. If you want to be a successful author, or even just a happy one, you need to avoid adopting the mindset that treats the conventional publishing industry as the enemy. One can argue that it’s just a business for them, but it’s a business that has helped both authors and readers for two hundred years. With that out of … [Read more...] about The Formula for a Thriving Self-Publishing Business