Sales and Marketing

Being a writer is not easy. You not only have to pour out your soul everyday into words, but you need to make sure those words reach out to the right people. It is always better to go that extra mile and turn your passion into your profession than be torn in between a passion and a job that are not related to each other. So, it is essential that you take the right steps to … [Read more...] about 5 Tips for Writers to Create a Killer LinkedIn Profile

In the age of social media, authors find themselves with a need to learn few marketing tricks just to keep up online. Even authors who consider themselves to be traditional have tried out what social media presence can do for their career. However, most writers tend to focus more on building awareness and branding but forget one vital aspect: turning their fans into brand … [Read more...] about How to Turn Your Readers into Brand Evangelists

The Internet, and by extension social media, has provided people and businesses in various sectors with new ways to market brands and products. The same goes for writers and authors – it’s no longer enough to just create a static website. If you really want to boost your author profile, you have to get on various platforms and promote yourself. One new channel for marketing is … [Read more...] about 6 Tips for Hosting Your Own Online Radio Show to Boost Your Author Profile

Tumblr might not be high on a writer’s list of social networks to join, as it was originally focused on images. However, many improvements have since happened and Tumblr is now home to text, animated gifs, audio files, videos, and other multimedia content. Coupled with its healthy user base, makes it an essential promotional and engagement tool for net-savvy authors. If you’re … [Read more...] about How Writers Can Make Better Use of Tumblr