Sales and Marketing

You have landed a publishing deal, and your agent or publisher may send your work to some reviewers or release press releases. This may lead to some kind of publicity. What matters is effective publicity for your writing. It is good to take ownership and try publicizing your book. What PR strategies can you focus on to get more publicity for your book? Read on. 1. Get an … [Read more...] about 5 PR Strategies for Serious Authors

If you want your career as a writer to be sustainable and profitable, you need to build an enormous reader base. The process should be easy if you have enough money to throw at huge sweeping marketing campaigns, but writers who have tons of money to spare are a rare occurrence. So, what do you do if you need an enormous reader base but can’t spend much money? Here are a few … [Read more...] about How to Get an Enormous Reader Base without Breaking the Bank

You have written an awesome book that has got good reviews on Amazon and you have a huge social media fan following. Now what next? How do you make an effective pitch to the press or to reporters? What should you do to ensure that your book does not reach the trash? Do you require an agent or an agency to pitch your book successfully? Media exposure is crucial to a book … [Read more...] about How to Pitch Your Book to Reporters

It’s common knowledge these days that maintaining social media accounts will be a great and cost-effective means of promoting your book business. However, if you find that dozens of well-maintained and popular social media accounts are doing nothing for your sales, you might be unknowingly committing these 5 social media mistakes: 1. Being All Over the Place Different social … [Read more...] about 5 Social Media Mistakes that are Killing Interest in Your Book Business

Goodreads is a popular and fast-growing social cataloging site for book lovers, which is designed to help readers find good books. The site features book reviews, book lists, author information, and many other features. Goodreads has now become a powerful tool for new authors to increase their book sales and connect with their readers. Here are some of the reasons for … [Read more...] about Why Every Author Needs to Be on Goodreads