Sales and Marketing

For writers who wish to move from pen to camera, Instagram is the right tool. Writers like Salman Rushdie, José Luís Peixoto, and publishing houses like Random House Publishing Group are all on Instagram to share their creative masterpieces and even personal moments with their readers. What is Instagram? Why is it appealing to writers? Instagram is an online photo and video … [Read more...] about Why Writers Shouldn’t Ignore Instagram

A plan needs to be in place when self-publishing through the usual routes such as Amazon KDP. For example, if you have a bunch of people on your mailing list waiting for your ebook to be released, then you will see sales of it once it becomes available across the Amazon websites. If you don’t have a plan in place, it could take at least a couple of weeks before a purchase for a … [Read more...] about How to Promote eBooks via Your Facebook Page

As an author, you are often required to wear the hat of a writer and that of a marketer. In this age of self-publishing, you are extremely lucky if you have a large publisher taking care of marketing and promotion of your upcoming book. But since that is not the case with most of the authors (including you), you have to learn how to market your book. 1. Starting early The … [Read more...] about 5 Book Promotion Tips

If you have recently finished writing and self-publishing an ebook or the traditional printed kind, chances are you are looking for venues to promote your masterpiece. One of the newer ways of doing this is by creating a book trailer, which is basically a video advertisement similar to the trailers designed to promote movies. Afterwards, you release the book trailer to the … [Read more...] about How to Create a Book Trailer and Spread it Using Social Media

Pinterest is one of the more recent social media platforms to have surfaced the Internet. This image-based online space is basically a website that allows users to share creative graphics by “pinning” them to their virtual boards. It hasn’t taken long for businesses to quickly realize the potential of Pinterest in luring prospective clients or customers. Some of these include … [Read more...] about 5 Reasons Why Writers Should Consider Pinterest in their Marketing Strategy