A new author who’s just starting out these days will almost always hear advice to build his or her “platform”. But what exactly is an author platform? The term is basically used to refer to something that gets you seen and heard – whether it’s a blog site, a social media page, a Twitter account, etc. – by your potential readers. With the rise of the Internet, the signal to … [Read more...] about What an Author Platform Is and How to Create a Wildly Successful One
Sales and Marketing
How to Make Your Book Trailer Stand Out From the Rest
Book trailers are a relatively new phenomenon in book advertising, but they have taken off with a vengeance. Every author feels the need to make a book trailer now. But it tends to get lost among the thousands of others out there without something to prep it up. Here are a few tips to make sure your trailers don't just reach your audience, but induce them to look up your book … [Read more...] about How to Make Your Book Trailer Stand Out From the Rest
5 Marketing Mistakes that are Costly to Your Book Business
Like any other business, selling books is difficult. It is especially difficult for those who are doing it all by themselves without professional assistance. If you have a big-name publisher looking out for your interests, things would go much smoother for you and a lot of avenues would be opened. But not everyone gets the opportunity. Following are some commonly made mistakes … [Read more...] about 5 Marketing Mistakes that are Costly to Your Book Business
Why Giving Away Your Books Can Actually Be Profitable
There are many marketing methods and devices for promoting your work, whether it’s paperback or an ebook, but no other marketing device has proven as useful as a free book giveaway. Of course, this is not a new method of making sure your book reaches a wide variety and a big number of readers, but many of them will become true fans and buy your other books. However, lately, … [Read more...] about Why Giving Away Your Books Can Actually Be Profitable
5 Mistakes Holding You Back from Making More Book Sales
Writing books is not easy by any means. But putting a book out there in the market and hoping for a large readership is even more difficult. Some authors get this just right, while others make a lot of mistakes. Here is how you can avoid making some common mistakes that can generally alienate the reader. 1. Not doing research So you have decided to write on a topic and have a … [Read more...] about 5 Mistakes Holding You Back from Making More Book Sales