An interesting article written by Jennifer Dudley-Nicholson, and published in News.com.au, discusses how women and older readers seem to be the largest consumers of ebooks.
Below is a quote from Jennifer’s article, which also features Michael Tamblyn, President and CEO of Rakuten Kobo:
“Rakuten Kobo chief executive Michael Tamblyn says he was initially surprised by the age of his most passionate audience, but it’s the same audience you’d run into inside a bricks and mortar bookstore.
“I went looking to see if there had been another (trend driven by an older generation) and couldn’t find one, particularly in technology,” he says.
“This is far and away driven by people aged 45-plus. The most valuable customer base is the 55 to 64 age group. That is the demographic that supports the book industry but it’s rarely the one we think of driving a technological change.”
And, in another tech blip, 75 per cent of the most prolific readers are women. Men don’t join the e-book reading trend in significant numbers until after the age of 65, Rakuten Kobo found.”
Read the whole of Jennifer’s article here.
Image credit: Pixabay[author] [author_image timthumb=’on’]https://writingtipsoasis.com/wp-content/uploads/2014/01/hv1.jpg[/author_image] [author_info]Hiten Vyas is the Founder and Managing Editor of eBooks India. He is also a prolific eBook writer with over 25 titles to his name.[/author_info] [/author]