As a writer, do you often struggle with the business aspects of writing? Do you want to be able to apply business techniques to the writing and marketing of your eBooks, but are unsure of how to? If so, the following tips will show you how to think like a business owner:
Look at your eBook as a product
A good business person always cares about the product he or she is offering to customers.
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Remember your eBook is a product, which will be bought by readers who are your customers. In order to give your customers a good product (your eBook), you have to care about it and strive to make it the best possible.
Take care of the externals
A business person always aims to ensure his or her product is presented professionally from the outside and that any packaging and covering is visually appealing, to help attract customers towards it.
You can apply the same principle to your eBook by ensuring it has an eye-catching and professionally created eBook cover design, with appropriate use of fonts, colours, designs and images for the genre of your title.
Take care of the internals
Any business owner, who takes pride in his or her product, will ensure it solves a problem for customers and that customers get good value for money.
You can also ensure your eBook gives your readers great value, through entertaining if it is a fiction title, or informing and educating if it is a non-fiction title.
Listen to feedback
An entrepreneur values and welcomes feedback from customers on his or her product, both good and bad.
Your readers can give you feedback on your eBook through reviews. If you get good reviews, then consider what specifically your readers liked about your work. Aim to do more of this in your future titles.
Now as a writer, I’m sure you want to always have positive reviews! However, there will always be certain buyers of your book who won’t like what you’ve written and will publically say this through reviews.
Rather than feeling down when this happens, read the feedback objectively and consider whether what the reviewer says carries any information, which you can use to improve your writing. If so, try and incorporate the feedback in your next title.
When a person runs a business, he or she knows that without customers, no one will benefit from the product on offer; neither will any money be made. Therefore, a business person aims to promote his or her product, to reach out to as many potential customers as possible.
With your eBook, in order to sell more copies, tell as many people as you can about it. Tell your friends and family and ask them to spread the word. Ensure you publish your title on as many platforms as you can, so that it reaches out to multiple markets across the world. You can also ask bloggers who review books and eBooks to consider reviewing yours.