Creating your e-book is child’s play, so advanced technology has become. But marketing your e-book is a completely different animal – getting that required attention is not easy. But nothing related to self publication is easy, so you might as well continue to show your patience, think of some creative ideas and come up with a solid plan for marketing your e-book. The following 5 lessons in ebook marketing will help you.
1. Get that ISBN
When you publish your e-book on Amazon Kindle and Nook PubIt, your book is automatically assigned a unique ID number. However, when you purchase an ISBN, it is likely that your e-book will get indexed by Google and gradually get a higher position in SERPs. And you can also enter your e-book in the Bowker Books in Print Database so that you can track the sales figures.
2. Get the book branded
The cover page says a lot about your e-book. A classy looking cover design automatically attracts the readers. Since you may not be the expert here, it is best to hire a graphic artist for the job. And believe me, they can do a fantastic job. The more your readers associate with the cover, the more you can expect in terms of sales.
3. Share excerpts
Use the online space to release excerpts from your e-book. Even if 5% of your e-book is available to readers as a free sample, you are going to generate that buzz. And remember to include links to the purchase page wherever you publish the excerpt.
4. Get the reviews done
Search for book bloggers and reviewers and send them free copies of your e-book. Reviews are valuable for the success of your e-book. Don’t pester these people with tweets etc. Instead, use services like Net Galley through which you can upload your e-book and the reviewer can download it securely. And even if you get negative reviews, it doesn’t matter. These are reviews after all.
5. Promote through social media
There is so much you can do with social media marketing. Use Facebook, Pinterest and Twitter extensively. And if you can, make videos of your e-book and upload in YouTube. These activities are bound to generate a lot of interest.
It’s of course time for opening the bubbly once you are done with writing and publishing your e-book. But you soon realize that a lot of work is yet to be done. You should celebrate and then gain the required renewed vigor to start marketing your e-book. Use these tips and more, and you should succeed. Best of luck to you.
Moumita Goswami is a full-time homemaker and a passionate writer. She stays in Pune with her husband and daughter. After giving up working, she started writing about five years ago and can now be seen using her computer keyboard almost all the time. An MA in Psychology from Calcutta University, Moumita has spent time in Kolkata, Delhi and now Pune. For Moumita, writing started as a sudden chance but she soon discovered her likeness for it. And now she has developed a passion for writing and hardly any day passes without her scribbling a few lines. She dreams of publishing her own book one day and is working towards it.