Authors who are looking to have more control over their book sales and revenues can explore the option of selling their books on their own online bookstore, instead of the usual e-book sites like Amazon, Smashwords, Kobo, etc. Setting up your own online bookstore might seem like a lot of work, but for those authors who are ready to turn their writing into a proper business … [Read more...] about 5 Tips for Creating Your Own Online Bookstore
Sales and Marketing
Why a Social Media Strategy Can Help Your Book Publishing Business to Grow
In this competitive world we live in, it is essential to be active on social media platforms and implement smart strategies in order to stay on top, outthinking your competitors. If you only have minimum or no activity on various social sites, then perhaps you have not yet realized the benefits of social media. If you run your own book publishing business, regardless of its … [Read more...] about Why a Social Media Strategy Can Help Your Book Publishing Business to Grow
5 Reasons Why Authors Need to Build an Email List
“If there’s one thing all professional platform-builders agree on, it’s the importance of building your list.”— Michael Hyatt The quote highlights the importance of building an e-mail list for authors. Why is it important to build one? How does an e-mail list help authors to market their books more effectively especially when social media sites like Facebook or Tumblr … [Read more...] about 5 Reasons Why Authors Need to Build an Email List
How to Use Your Storytelling Skills to Help Market Your Book Business
Ever wondered how you can use your excellent storytelling skills to captivate audience or market your books? Do you often feel your books are not reaching enough readers? Have you exhausted all your resources to target your readers? Well, the answer lies in storytelling. Storytelling is a strategic marketing initiative that is used to market one’s business. How do you use … [Read more...] about How to Use Your Storytelling Skills to Help Market Your Book Business
Digital Media That Every Writer Should Make Use Of
Today storytelling has evolved, from word-of-mouth to digital. In this age of digital explosion, every aspiring writer should keep himself/herself abreast of the continuously transforming digital media. As storytelling evolves, writers are also becoming more creative by engaging more digital media tactics and tools. Many writers are using social media platforms to promote their … [Read more...] about Digital Media That Every Writer Should Make Use Of