Public Relations agencies take care of a person’s or an organization’s relation with the public, building an image and enhancing the person’s or the organization’s reputation through media. Writers can gain a lot of media presence through a PR agency as well. However, there are several questions you should ask and answer before you hire a PR agency. You should ask the following … [Read more...] about 5 Questions an Author Needs to Ask Before Hiring a PR Agency
Sales and Marketing
How Authors Can Market Themselves and Their Books without Using Social Media
The truth of the matter is, social media can be used to increase your online presence, and maybe a number of your readers will find your book through Twitter or Facebook, but relying only on social media for marketing your book is a bad idea. Social media only amounts to a small percentage of your overall success and should be used together with the other methods we have … [Read more...] about How Authors Can Market Themselves and Their Books without Using Social Media
The 5 Biggest Mistakes to Avoid When Building an Author Brand
Today, writing a book, and then becoming a successful author with that book goes hand in hand with using said book to build an author brand. An author brand is your seal, your style and all of your books rolled together to form a name (or a title of a book, a genre, and/or a profile) which all of your readers will recognize you for. Your brand will help you open new doors and … [Read more...] about The 5 Biggest Mistakes to Avoid When Building an Author Brand
How Writers Can Use Pinterest Effectively
Pinterest, along with other social media platforms, can become a very good tool in your arsenal when you’re building your online presence as an author. Pinterest is an online board where you can “pin” blog posts, images, and any other web content for your followers to see. As an author, you can use this board to show your interests, hobbies and information about your current … [Read more...] about How Writers Can Use Pinterest Effectively
5 Reasons Why Writers Need to Create More Business Relationships
Writers, for the most part, need to have a good head for business. Many writers who quit their jobs to write full time only consider how to deal with the actual writing and how to plan out their book or receive freelance writing jobs. But the deeper truth is that you have started a business and you need to treat your writing job as a proper business. This includes knowing how … [Read more...] about 5 Reasons Why Writers Need to Create More Business Relationships