Sales and Marketing

While it is much easier for you as an author to make deals with Amazon or physical bookstores, selling from your website has its own charm. This way, you also get to keep the entire amount of the sale instead of having to honour any sort of arrangement with the retailers. These arrangements can often prove to be a hefty cut off your sale price. Apart from this, being able to … [Read more...] about How to Sell More Books Directly From Your Website

Customers whether they are consumers or businesses are bombarded with constant messages from organizations trying to sell them things. And there is continuously a need for businesses to create brands in order to make a mark on the world, and ensure their products and services remain visible and accessible to customers, new and old. There is no contradiction in the world of … [Read more...] about 5 Ways Authors Can Stand Out From the Rest

With self-publishing becoming such a big phenomenon, everyone can – and often does – write a book and put it up for consumption. This might be a good thing for many authors, whose books would not otherwise see the light of the day, but it also means there are no quality criteria for publishing any longer. Anyone can put up books on Amazon and soon enough, poor quality books … [Read more...] about 5 Top Tips to Help Authors Compete in a Crowded Marketplace

Gone are the days when the publisher would do all the marketing for your books, and you just have to show up and sign books. These days, the author has to put in much effort in marketing their books. This is usually done online through social media networks such as Facebook or Twitter. One of the most effective ways of marketing your books and ensuring a loyal following is … [Read more...] about How Authors Can Become Better Bloggers

In the past a writer's job was finished when the book was written. All a writer needed to know was how to be good with words. Nowadays, writers have to write, edit, publish and market by themselves. To help you out, we selected the top internet marketing strategies that will boost your presence and will grow your sales without driving you insane.   1. Don’t forget your … [Read more...] about 5 Top Internet Marketing Strategies for Authors