The online publishing industry has made it so much easier for independent authors to make a living out of their writing skills. With the gaining popularity of eBooks among cost-conscious readers who keep the e-reading revolution thriving, you can join in and publish one yourself.
But writing and completing the eBook is just half the battle. To earn some decent money, you have to sell it to a wider your audience. Promoting your work through online advertising is the best way to improve your odds in reaching your intended readers. Read on to learn more about how online advertising can help turn your eBook to cash.
Start your own website or blog
The most personal way to advertise your eBook is through your very own website or blog. It may be time consuming, but this will allow you to have a direct interaction with potential buyers of your eBook. Make sure to drive traffic to your website or blog by posting relevant topics so that readers will see you as an expert in the niche you have targeted.
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Once you have established a good reputation, prospective readers will be willing to buy your eBook considering the value of information you have provided for free through your website or blog.
Create social media accounts
Follow up your website or blog with social networking profiles. While Facebook and Twitter will seem like the best choices at first due to their promising volume of audience, formal, business-like platforms such as LinkedIn are also worth joining. The key to social media marketing is to ensure that you make consistent updates so your followers will always be in the loop.
Forge partnerships with eBook blogs
There are blogs that exclusively feature eBooks. Even if you already have a website, partnering with an eBook blog to create a buzz for you and your work is a sound investment. A well-known eBook blog would be where the eBook junkies convene and connect. They visit it regularly and take its recommended eBooks seriously, so being mentioned in these blogs is a surefire way to generate downloads.
In order to generate interest in your eBook and to help increase its sales, you can even sign up for advertising networks such as Google’s AdWords program or Facebook adverts and send targeted traffic to your eBook pages on your website of your Facebook page. Many large eBook blogs as described above also offer authors paid advertising opportunities on their platforms; an example is Kindle Daily Nation.
Get promoted through paid reviews
For a minimal fee, you can try getting the service of a professional review writer to talk about your eBook. Especially for neophyte writers, a book review of your work will help put your name out as a legitimate author. Those who will purchase your eBook will also be interested to write their own reviews after reading one.
Give away free copies
Perhaps the most traditional way of advertising is to give away samplers for free. That applies even for eBooks. A few excerpts would be helpful in attracting readers and also give them the impression that you are confident with the value of the content you are offering.
Truth is, promoting eBooks through online advertising requires expertise that one acquires with experience in the field of publishing. Also, marketing your work almost requires the same effort as writing the eBook itself.
Image credit: Mathias Klang on flickr and reproduced under Creative Commons 2.0[author] [author_image timthumb=’on’]https://writingtipsoasis.com/wp-content/uploads/2014/01/hv1.jpg[/author_image] [author_info]Hiten Vyas is the Founder and Managing Editor of eBooks India. He is also a prolific eBook writer with over 25 titles to his name.[/author_info] [/author]