Let’s face it. Developing a career as an author of great books that sell is a long-term process. The success you want won’t be achieved over night. It will take time and you need to have patience. Therefore, it is highly likely that at the start, you will not make much money from book
sales.
Hence, as a writer, where possible, it is always a good idea to diversify your income streams. This is so that you have money coming in while you write your novels and stories. This could include providing services like freelance writing, ghost writing, or perhaps selling an information product, such as subscriptions to a membership site.
Whatever you’re selling, having a website is standard approach these days. Not only do purchasers of products and services expect to see one, it also gives you access to a potential global market of clients. However, in order to get customers to contact you about how you can help them, your website copy needs to be up to the mark. Read on to find out how to write website copy that sells:
1. Describe the pain(s) being faced by your potential customers
Website copy that simply states what you offer such as various types of writing services isn’t going to be enough, especially when there are many other writers out there offering similar skillsets to what you are.
You need to be clear about the pain(s) being faced by your potential customers.
Be specific about the pain(s) that your client is facing. For example, if your writing service is for small businesses who you know suffer from not having enough time to produce their own content and hence whose business suffers as a result, state this problem in your website copy. This way you will be talking directly to this type of customer, who will feel you understand the problem being faced by them.
2. State how your solution benefits the customer by removing the pain(s)
Many writers on their websites state the features of their services. For example, a writer might offer a writing service with two rounds of iterations before delivering the final version of the work.
Stating features like this is useful, so that your potential customer knows what your service entails. However, there is something even more important than features that you need to make effort to present in your website copy.
It is stating the benefits of your service(s).
Be specific about how the benefits of your writing services help your customers remove pain(s). As an example, this could be stating how your article writing service takes away the hassle of your client having to spend time producing content; so that he or she can spend time running their business and seeking customers either through selling face-to-face, or other online approaches like social media.
3. Have a call to action
If you were carrying out sales in real life, you would most likely discuss the problems being faced with a prospect; demonstrate an understanding of the pain(s) being faced, and then highlight how the benefits of your products and/or services help to remove those difficulties. You would finish off the process by asking for the sale.
The same process applies when selling through website copy. You can do this by clearly stating a call to action. This could be asking the potential client to give you a call to find out more about how you can help, or to complete the contact form on your website, or signing up to receive your newsletter.
Image credit: Diana Parkhouse on flickr and reproduced under Creative Commons 2.0[author] [author_image timthumb=’on’]https://writingtipsoasis.com/wp-content/uploads/2014/01/hv1.jpg[/author_image] [author_info]Hiten Vyas is the Founder and Managing Editor of eBooks India. He is also a prolific eBook writer with over 25 titles to his name.[/author_info] [/author]